Uber One “Brian Cox Goes to College” collected Outstanding Commercial honors at the Creative Arts Emmys. Created by Special US, directed by David Shane of O Positive, and cut at Union Editorial, the spot – dry, sharp, and just absurd enough to be believable – also took home Best Comedy Spot honors at this year’s AICP Awards show in June.

Union Partner Graham Turner served as Lead Editor on “Brian Cox Goes to College,” with 2nd Editors Justin “Q” Quagliata and Joe Hughes on board, plus support from Assistant Editor Julia Armine. Lillian Ghodoushim produced for Union – a tight crew behind the best kind of tight spot, one that lands every punchline.

Uber’s debut campaign for Uber One for Students hands the spotlight to Succession’s resident power broker — but this time, Brian Cox isn’t barking orders in a boardroom. He’s roaming a college campus like he owns the quad, chasing not clout but cravings. No textbooks, no keg parties — just serious savings on tacos, lattes, and late-night pizza.

At 78, Cox is schooling the undergrads in how to do college right: skip the lectures, keep the lattes.

EDIT: Union Editorial LA

Lead Editor: Graham Turner

2nd Editors: Justin Quagliata, Joe Hughes

Assistant Editor: Julia Armine

Producer: Lillian Ghodoushim

Head of Production: Dani DuHadway Spagnoli

Managing Director: Michael Raimondi

Acclaimed actor Brian Cox’s Uber Eats ad won an Emmy Award for Outstanding Commercial during the Creative Arts Emmys Sunday night.

Created by Special US and directed by David Shane of O Positive, the ad depicts Cox returning to college. It places him in typical on-campus situations, where his reason for being there is to access Uber One for Students, which allows him to save on Uber and Uber Eats.

The win is something of an upset, given that the other nominees this year included Apple and Nike, which had won four of the last six Emmys for best commercial between them. “Brian Cox Goes to College” was the debut campaign for Uber One for Students, which launched in May 2024.

This is the centerpiece film in what marks Uber’s debut campaign promoting its Uber One for Students. Graham Turner of Union Editorial served as lead editor on “Brian Cox Goes To College” with Justin Quagliata and Joe Hughes as second editors.