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Marco Perez helps get message out for Cease Fire USA

In this PSA directed by Brett Warkentien of Mr Baker Films, edited by Marco Perez, we witness the harrowing process a doctor goes through when having to tell a mother that she has lost a child to gun violence.

Shoot

For client Cease Fire USA (States United to Prevent Gun Violence), the project–titled “Every ┬áThree Hours”–draws attention not only to the fact that this happens every three hours, but to the idea that a frank conversation now may prevent the worst conversation any parent could imagine.